HILLS
Rapid Instagram Growth: 423 to 44K in 2.5 Months
Reachling partnered with HILLS to launch this new brand on Instagram, which included developing a content and ads strategy, leading to the brand growing from 423 to 44,000 IG followers in just 3 months.
"Working with Jesus has been amazing not only have our followers, views and reach gone way up we are noticing the difference at shows.More tickets sold better interaction all around. His knowledge in the ad/marketing Facebook/Instagram space is unmatched. He’s helped us understand what areas we need to focus more on and what territories react better to certain posts etc. He’s very detailed in all his reporting as well so you can get a great understanding of where you’re getting the most traffic , cities, countries etc . Thank you Jesus for all you do!"
+44k New Followers in 3 Months
$0.04 Cost per IG profile visit
16.6 Million IG Content Views
Their Story
HILLS is a side project from the Breathe Carolina duo that focuses exclusively on house music. Breathe Carolina gained widespread recognition in the early 2010s, particularly with their 2011 breakthrough hit"Blackout." Their early music was a fusion of emo and electronic elements. However, as the EDM landscape evolved and competition intensified in the mid-2010s, it became increasingly challenging for artists to break through and maintain consistent visibility.
Recognizing the growing popularity of house music, the duo saw an opportunity to pivot and establish HILLS as a standalone brand—one that could carve out its own space in the genre without relying on their past identity.
Their Goal
Launch and grow the Hills brand on Instagram
Our Solutions
We crafted a three-month growth plan to establish HILLS’ unique identity and drive engagement. This included:
1. Distinct branding to differentiate from Breathe Carolina.
2. A mix of organic and paid strategies for maximum reach.
3. Proven Meta best practices, leveraging four years at Meta and four active certifications.
We aligned content with HILLS’ biweekly remix releases, focusing on:
1. Hashtag and Instagram SEO for discoverability.
2. Content tied to trending moments (e.g., Olympics).
3. Reusable creative templates for consistency.
4. Multi-format content (reels, carousels, stories, broadcast channel).
Their Success
By the end of the 3 months after the brand launch, we a repeatable and scalable content strategy that allows HILLS to maintain a strong presence on Instagram with minimal time investment, ensuring their primary focus remains on music creation. Results include:
1. HILLS Instagram following grew from 423 to 44,000 followers
2. $0.04 per Instagram profile visit for traffic ads ran
3. 190k streams for first single released in September
