Reachling partnered with Hoang to create a paid ads strategy to promote and drive attendance for Hoang's first-ever debut headline tour, resulting in over 7k tickets being sold across 15 tour stops.
“Jesús has been an absolute pleasure to work with! He ran my entire tour ad marketing campaign, set goals, provided insightful metrics on a weekly basis, and adjusted our plans while being mindful of the ever changing touring landscape. He communicated with my team on a daily basis offering thoughtful and engaging ideas to push the tour forward.”
Hoang is a rising EDM artist known for his melodic and emotionally driven sound, blending future bass and progressive house influences. With a rapidly growing fanbase, Hoang has made waves in the electronic music scene through his captivating productions, heartfelt lyrics, and high-energy performances. His music resonates with listeners worldwide, earning millions of streams and support from major DJs. Hoang continues to push creative boundaries, crafting soundscapes that connect deeply with fans and deliver unforgettable live experiences.
Drive ticket sales for Hoang’s first-ever debut headline tour
We crafted a four-month plan for advertising and achieving the highest ROI possible for the tour. This included:
1. Testing multiple creatives to determine the best performing creative.
2. Testing multiple audiences to determine which delivers the best results.
3. Ad copy's that followed Meta best practices while aligning with Honag's brand voice.
To promote the tour, we relied on a comprehensive paid ads strategy. This included:
1. Advance budget optimization
2. Data-driven optimization and ad adjustments based on performance
3. Full-funnel marketing and retargeting high intent users
4. Weekly and monthly reporting and learnings.
1. Over 17k link clicks for 12 stops
2. An average cost of $0.31 for each link click, $0.14 cents lower than Meta's average
3. 7k+ tickets sold
